4 Tips for Professional Networking on LinkedIn
Networking on LinkedIn is one of the most important things you can do to secure your next job. LinkedIn has become the professional network for people who want to effectively manage their careers. Follow the following professional networking tips to manage(and advance) your career.
Professional Networking Tips for LinkedIn
- Perform a LinkedIn job search – At the top left of your profile page is a search bar. Use it to search your industry, for a specific job title you want to have, or for a specific job title of the manager who would hire you for the job you want. For instance, if you enter “sales manager,” you'll get a drop-down menu asking you to select “Jobs for the title,” “People with the title”, and some other options.
- Search for people in your industry you'd like to work for – If you know the names of specific people in your industry for whom you'd like to work, you can search for them by name. When you find them, you can ask a mutual colleague to introduce you or, in some cases, you can send them an Inmail introduction and ask for any open positions they may have. Invite them to check out your profile and resume.
- Develop your professional network by requesting an introduction – On LinkedIn, it is not recommended to just start “friending” or following people like you do on other social networks. Depending on the individual's privacy settings, LinkedIn may prompt you with verification questions to confirm your relationship. If you don't know the person you want to meet, find someone with whom you have a mutual relationship and ask for an introduction. If no mutual connections exist, customize a note making the case for the person to accept you as a professional connection. Did you go to the same University? Are they a thought leader in your desired field?
- Make sure your profile reflects your expertise and the industry in which you want to work – The best way to position yourself for a career move on LinkedIn is to ensure that your profile is accurate and up to date. It needs to reflect your current position, your professional skills, your current employers and that you are open to job offers. In your Summary, state your 5 and 10 year goals to let potential employers know what you are aiming for. You never know who will offer to help you reach those goals.